> ## Documentation Index
> Fetch the complete documentation index at: https://docs.veromerchants.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Insights

> A clear picture of who your best buyers are, for the ad platforms you already use

## Overview

Once customers find you, Vero helps you know them better. Customer Insights enriches your customer and prospect data, turning a basic list into a clear picture of who your best buyers are.

## How It Works

**1. Bring in your customers**

Connect your POS and add your customer and prospect lists.

**2. Enrich the profile**

Vero fills in the picture, so you can see what your strongest customers have in common.

**3. Reach more people like them**

The profile feeds the ad platforms you already use, so they can find lookalike audiences that match your best buyers instead of guessing.

## What You Get

* **Sharper targeting:** ads reach people who look like the customers you already win.
* **Less wasted spend:** fewer impressions on audiences that were never going to buy.
* **Lower acquisition costs:** each new customer costs less to find.

> [!NOTE]
>
> Want help connecting your ad accounts? Contact [hi@veroreceipts.com](mailto:hi@veroreceipts.com) and we will work with you directly.


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